Brandon Eyes Team

Dr. Norman Brandon

brandon eyes team dr norman brandon

Doctor Norman Brandon was born in Sarnia, Ontario, Canada and immediately displayed a curiosity for how things worked; exploring everything he could get his hands on. As he grew up, his curiosity became more focused and he realized that he was ultimately most fascinated by the eye. Before he graduated high school he had set his sights on a future in optometry and has never regretted that early decision.

In 1999 he graduated from the Pennsylvania College of Optometry and began a clinical rotation in the Marshfield Clinic, during which time Dr. Orley Jensen's office in Madison became available. Dr. Brandon's wife, Angie, grew up in the small Wisconsin town of Mt. Sterling, near the Mississippi River, so Wisconsin has always been close to her heart. In many ways Wisconsin seemed similar to the rural Ontario, Canada area Dr. Brandon called home. With a small private office for sale, the couple felt they simply could not pass up the opportunity to move to the Middleton/Madison, Wisconsin area and own their own business.

Dr. Brandon has found that the most exciting part of owning his own business is being able to find new ways to improve vision and then watching the smile light up his patients' faces when they see more than they're accustomed to viewing. He has established Brandon Eyes as an environment of change, new technology, new products and new challenges.

Optometry aside, Dr. Brandon made another life altering decision in his teens; it was during these years that he met his wife. The couple married during his last year of optometry school and has three energetic boys, Luke, Evan and Alex. The entire family is thrilled that they chose to settle in the Madison, Wisconsin area and enjoy taking in all of the magnificent sights and activities that this region has to offer.

Dr. Danielle Seddio

brandon eyes team dr danielle seddio

Dr. Danielle Seddio is excited to be a part of the Brandon Eyes team and help provide high quality eye care to patients in the Madison area.

Dr. Seddio grew up in Southern Illinios, in the greater St. Louis area. She attended the University of Illinois at Urbana-Champaign, graduating Magna Cum Laude with a bachelor's degree in Biology and Psychology in 2007. She then traveled to Memphis, TN to study at the Southern College of optometry, where she graduated Magna Cum Laude in 2011. During her time in optometry school, she was able to go on mission trips to Belarus and Nicaragua to give eye exams to people in need. After graduating, Dr. Seddio returned to St. Louis where she practiced for a few years before relocating to Madison for her husband's job.

Dr. Seddio strives to address each patient's visual and ocular health needs. She keeps her eye on emerging technologies in optometry, always looking for new ways to improve the vision of her patients.

Since moving to the area in late 2013, Dr. Seddio and her husband, Steve, have welcomed two girls, Emilia and Eliana. As a family they enjoy exploring the numerous parks and events in the Madison area!

Dr. Madeleine Hacker

brandon eyes team Dr. Madeleine Hacker

Dr. Madeleine Hacker grew up in a suburb of Milwaukee and later attended University of Wisconsin - Eau Claire. She had considered various paths including medical school and pursuing a PhD in genetics, however after a classmate of hers introduced her to the idea optometry school she never looked back.

Dr. Hacker graduated magna cum laude with a bachelor's degree in microbiology and chemistry from UW - Eau Claire in 2013, and went on to study at Michigan College of Optometry in Big Rapids, MI. During her time in optometry school she was involved in scleral contact lens research, and had the opportunity to go on a service trip to Dominica to give eye exams to the island's residents. She completed her optometry degree in 2018 graduating with Highest Distinction, and was the recipient of the prestigious Silver Medal Award from the Beta Sigma Kappa honor society.

Forever a student by nature, she sought to further her education through a residency program. She matched with the Anterior Segment Disease and Specialty Contact Lens program at SSM Health Davis Duehr Dean in Madison which brought her closer to home (much to her mother's delight). During her year residency, she worked closely with the cornea department learning how to manage complex eye conditions and fitting medically necessary contacts. She stayed with Davis Duehr Dean until May 2020 when she joined the Brandon Eyes Family.

Dr. Hacker takes pride in providing high quality and comprehensive eye care for her patients. She feels strongly about ensuring that everyone's questions and concerns are addressed, and the environment and technology at Brandon Eyes has helped her to do so.

In her free time, Dr. Hacker enjoys traveling, farmers' markets, spending time with her boyfriend Adam, and trying to prevent their kitten Percy from causing too much trouble around the house.

Angie Brandon

brandon eyes team angie brandon

Angie grew up in a small, southern Wisconsin town with four siblings and moved to Madison for school. The efficiency necessary to raise a family of three boys has carried over into her professional life.

Angie can often be found in the Brandon Eyes "Happy Hut" keeping up with the ever-changing insurance world and administration work. Angie also loves the connection with patients and going frame shopping for that perfect union of frame and face.

Judit, ABOC

brandon eyes team judit calvert

Judit grew up in the Chicago area, and always had a strong interest in the medical field. After graduating with a Medical Assistant degree, Judit and her husband and kids decided to move up to the Madison area. She has been working in the optical field for years, obtaining her ABOC early on. She looks forward to learning something new every day and is fascinated by how the eyes work, and how vision is affected and corrected.


brandon eyes team sarah schroeder

Sarah has strong roots in Wisconsin and also grew up in Kansas. After graduating from Manhattan High School, Sarah moved up north to attend the University of Wisconsin-Stevens Point. She graduated with a Bachelor's degree in English with an emphasis in writing. After college, Sarah moved back to Madison and found herself in love with the area all over again and she is thrilled to be back in her hometown!

She has a background in retail and library sciences, and enjoys getting to work with people. After becoming part of the Brandon Eyes Family, she finds herself fascinated with the optical field and loves getting to look at eyes all day. Sarah looks forward to the constant opportunities to learn and is currently working on her optician certifications. When she isn't working, Sarah spends her time with family and friends, plays a lot of tennis, and enjoys baking and photography. She can't wait to meet you!

Tracy, ABOC

brandon eyes team tracy davenport

Tracy Devenport joined the Brandon Eyes team in the summer of 2016. She brought with her an extensive background in the optical field, with over 30 years as an Optician/Optometric Technician. She is ABO certified and also has a degree as a Medical Secretary. She works alongside her colleagues to provide outstanding customer care. Tracy shares with them her knowledge and wisdom, to enhance the overall Brandon Eyes experience.

When she is not helping with pretesting, frame styling, or troubleshooting difficult prescriptions, she is spending time with her husband and children. Tracy enjoys watching sports and live local music in the area.

Schedule your appointment today with Brandon Eyes; she can't wait to help you with all of your eyecare needs.


brandon eyes team megan cernek

Megan was raised on a small beef farm in Illinois with her parents and 4 brothers. It was here she learned the joys of caring for others and the value of hard work. After several roles in the customer service sector, Megan found a long term home at Brandon Eyes in 2017.

As an individual with complex vision, Megan has experienced the life changing solutions Brandon Eyes has to offer; wearing glasses and scleral contact lenses from Brandon Eyes has improved her eyesight dramatically. This firsthand experience, combined with her interest in learning about the eyes, helps Megan assist people who are affected with complex vision.

Megan loves helping patients improve their eyesight and finding the perfect pair of glasses to match their personality and lifestyle.

When she’s not helping patients, Megan and her husband, Preston, enjoy spending time with family and friends, attending concerts, and playing ultimate frisbee through MUFA.

Megan is passionate about quality customer care and looks forward to meeting you!


brandon eyes team Kari

Kari joined the Brandon Eyes Team in January of 2020. She holds 25+ years of experience in the optical field. Her background consists of frame selection, education on lens designs, and products. She enjoys troubleshooting visual issues, and loves the eyeglass repair part of the job.

Outside of work, Kari spends time with her son, socializing with friends, and is a lover of summertime activities!


brandon eyes team Deaunna

Deaunna grew up in a very small town along the Mississippi River in Iowa with 2 siblings. She has had numerous roles in the customer-service field, where she was able to express her passion for helping people. She moved to the Madison area in early 2020 and began searching for a long-term career; since she has always had an interest in the medical field, the Brandon Eyes team seemed like the perfect fit. Although she was new to the optical field when she became a part of Brandon Eyes Family, she has found a love for the field. She enjoys all the “extras” of the position as she gets to dive into pretesting and help patients before they enter the exam room.

When she’s not helping patients, she enjoys spending time with her family and friends. She loves camping, being on the water, and just about anything outdoors! She is thrilled to be living in Wisconsin, as it is her forever home!


brandon eyes team Ben

Ben was born and raised in a small town in south central Wisconsin before moving to Madison for college and to start a career. He has always had a strong interest in helping others be the best version of themselves and is excited for the opportunity Brandon Eyes offers for him to do that. After nearly a decade of experience in retail management, Ben is excited to apply the skills developed over that time to the world of optical care.

Outside of Brandon Eyes, Ben enjoys spending time with his wife, Ashley, as well as family and friends. His hobbies include gaming, homebrewing, cooking, and videography/photography. Ben also enjoys watching sports, movies, and live music.


brandon eyes team Cynthia

Cynthia was born on the east coast, but fell in love with Madison’s lakes, trails, and cheese curds when she moved to Wisconsin in 2017. She has a degree in advertising and a varied background in administration, education, and retail. She joined the Brandon Eyes family in 2020 and is excited to learn more about eye health.

Since she got her first pair of glasses at age 8 and first contacts at age 11, she knows how vital it is to find vision solutions that fit your lifestyle and health needs. She has loved watching people see better and feel better after using Brandon Eyes’ products and services. Ask her about dry eye solutions or how to find the perfect pair of frames!