Blog list

In our increasingly digital world, our eyes are exposed to more blue light than ever before, whether from smartphones and tablets or computer screens and LED lighting. While some blue light is naturally present in sunlight, excessive exposure from artificial sources can contribute to digital eye strain, fatigue, and even long term vision concerns.

Many people experience red, itchy, or watery eyes without realizing that allergies could be to blame. Eye allergies, also known as allergic conjunctivitis, occur when the eyes react to allergens in the environment. These reactions can be seasonal or year-round, depending on the triggers. Understanding the most common causes of eye allergies can help you take steps to minimize exposure and manage your symptoms effectively.

At Brandon Eyes, we believe comprehensive eye care means addressing every aspect of your vision and eye health under one roof. We offer both comprehensive and medical eye exams - each serving a unique purpose, but both essential to maintaining your vision for the long term. Understanding the difference can help you know what to expect during your visit and ensure you get the right care for your needs.

When shopping for new glasses, many people focus on finding a pair that looks great. But when it comes to lasting value, designer eyewear goes far beyond style. At Brandon Eyes, we believe quality matters, especially when it comes to something you wear every day.

As the seasons change and flowers begin to bloom, many people experience the uncomfortable symptoms of seasonal allergies. While sneezing and congestion are the most well-known signs, allergies can also have a significant impact on your eyes. One lesser-known but increasingly common issue is how seasonal allergies can contribute to dry eye. If your eyes feel irritated, itchy, or watery during allergy season, allergies may be playing a bigger role than you think.

We often think about applying sunscreen to protect our skin from the sun but forget that our eyes need protection too. The sun’s ultraviolet rays can cause more than just temporary discomfort, over time they can lead to serious eye conditions that may affect your vision permanently. At Brandon Eyes we want you to enjoy sunny days safely while keeping your eyes healthy and protected. Let’s take a closer look at the most common eye conditions caused by sun exposure and what you can do to prevent them.

If you live in Wisconsin, you know how quickly the weather can change. One minute, you're stepping outside into bright sunlight, and the next, you're under overcast skies—or even dealing with a sudden snowfall reflecting light straight into your eyes. Constantly switching between regular glasses and sunglasses can be frustrating, which is why transition lenses (also known as photochromic lenses) have become a game-changer for so many people.

If you live in Wisconsin, you know how beautiful our seasons are. From crisp autumns to stunning springs, there’s always something to enjoy outdoors. But for many, spring and summer also bring a not-so-welcome guest—seasonal allergies. If you’re one of the many locals who struggle with itchy, watery eyes, or that gritty, dry feeling, you’re not alone. The combination of allergens and dry eye can make daily life miserable. Fortunately, the Dry Eye Relief Mask (D.E.R.M.) offers a simple yet effective way to soothe irritated eyes and provide much-needed relief.

Advancements in laser eye surgery have revolutionized vision correction, offering individuals a clearer, more independent way to see the world. Procedures like LASIK, has helped millions reduce or eliminate their dependence on glasses or contact lenses. While the benefits of these surgeries are well-known, the key to successful outcomes starts with a thorough evaluation by an experienced optometrist.

Sun exposure is often associated with warm weather, outdoor activities, and a healthy dose of vitamin D. However, prolonged exposure to ultraviolet (UV) rays can pose serious risks to your eyes. While many people prioritize protecting their skin from the sun, eye protection is just as critical. Understanding the effects of UV rays and investing in high-quality sunglasses can help safeguard your vision and reduce the risk of long-term eye damage.